Category Archives: Niche

What Is A Niche?

Lego PhotographerThe commonly recognised meaning of the word ‘niche’ in internet marketing refers to an area of particular interest or to a person’s ‘passion’. This could be a hobby or talent, but it will need to be a topic that grips your interest enough to enable you to inspire others to feel the same way!

The dictionary definition of a niche is…

Noun: A distinct segment of the market.

Adjective: Pertaining to or intended for a market niche; having specific appeal. (


What is my niche and why do I need one?

Bored woman imageI discovered the subject and reason for MY niche the really hard way!

When I was thinking about starting my own online business many friends helpfully suggested numerous niches in which I could apparently make ‘masses of money’.

So, I found myself dabbling in random topics like fishing flies and baking implements and increasingly losing the plot… having no particular interest in any of these topics.

It got harder and harder to summon up any enthusiasm to write with any kind of conviction about things which frankly, I really didn’t care about!

Just as I had decided to stop attempting to do this as a job, it wasn’t what I believed it was going to be, a thought emerged… Continue reading →