What Is Online Marketing?

Online marketing is an opportunity for any individual to create the life of their dreams!

Whatever that concept means to you, online marketing is a means within most people’s capability to achieve a level of it.

I believe that it has never been easier to set up your own business, without even going outside your front door!

You, your laptop and the curiosity to research your niche effectively will enable you to set up a business on any of the numerous platforms online.


This is not a link to ‘Shiny Object Syndrome’ (SOS). As with any project online or offline the stats conclude… ‘the results are measured by the effort expended on the job’!

5 Effective Online Marketing Techniques

Affiliate marketing

A procedure where a person (the affiliate) earns a commission when they promote (market) another company or person’s product.

To become an affiliate simply search for a product that fits the niche you are working within, promote that product and earn a piece of the profit from each sale you make.

The sales will be tracked via a link from one website to the other.

Content marketing

“Content is King!”
Bill Gates,1996 (Microsoft Founder)

Relevant, clear content is key to a successful marketing campaign and dynamic business. This content should be targeting your audience, intriguing them and encouraging them to take action. It should be delivering your message with efficiency and conviction.

Content marketing can include…

  • Blogging
  • Videos
  • Ebooks
  • Infographics
  • Podcasting

All these marketing strategies can increase the visibility of your brand and help to build authority and credibility in your business.

Email marketing

Email marketing enables a business to target different groups of customers according to their needs. This type of marketing can enable businesses to send highly personalised content, thus increasing customer loyalty and engagement.

Email marketing campaigns are highly trackable and supply efficient statistics to be measured and adjusted to allow for calculated improvements.

Building a highly receptive email list is a valuable tool to running an effective, profitable business in 2020.

SEM – Search Engine Marketing

This is a digital marketing strategy that can be used to boost your website’s visibility in search engine results pages (SERPs).

Pay per click (PPC) is another way to refer to this type of marketing.

To utilise search engine marketing efficiently, the process of search engine optimisation (SEO) needs to be used.

This set of rules is for optimising a website to gain higher rankings in a search engine’s organic results.

It can be a really powerful way to make a website faster and easier to navigate for customers looking to shop, for research or entertainment.

Social media marketing

This should be an essential part of business marketing strategy in 2020!

There are many different types of social marketing platforms, so it is crucial to match your business to the most effective social media model to promote your brand.

The social media marketing is a tool to enable accessibility to your products and as a visual medium to those who don’t know your product.

Social media marketing is an ideal tool to build lasting relationships with customers on local, regional and international levels, advertising, sharing updates, photos, reviews and opinions.

Networking and staying connected has never been easier and as so many people are familiar with this model in their personal and professional lives, it is a small step to search social media for products to buy!


The common theme throughout all these marketing techniques is high-quality, keyword rich, compelling information that will help to build trust and lasting relationships with your customers.


If you need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out…

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